As a second generation Australian, Joseph Lordi comes from a lineage of hard workers with a real estate pedigree. His grandparents immigrated from Italy without English language skills and started a new life. ‘’In the 1960s, times were difficult in Italy, so my grandparents came to Australia. My grandfather was a barber then started acquiring properties around New Farm – at the time a low-income area, now a retro-cool suburb with heritage houses and cutting-edge apartments. My dad followed in his father’s footsteps, now I am following in my dad’s footsteps - starting in the property industry from the ground up using the business acumen learned from my grandfather and dad; backed by today’s technologies to maximise our market reach”, Joseph enlightens.