Just as we are all unique, so is each property
Without a doubt our homes and the properties in which we become involved reflect ourselves. Accordingly, an individual focus, consideration, thought-through presentation and energy are essential if the highest and best is to be achieved in the selling process.
In the mainstream market, an appropriate marketing campaign will see the experienced operator achieve the best from the identified buyers. It is very simple for potential vendor / clients to select whom they think will best represent them in the process, and a results-based selection criteria based on what the agent has actually sold themselves is generally the best.
The upper echelon market is no different; a general preference for a low-profile sale makes it especially important to be able to know whom is likely to be interested in which property, and without a doubt confidence grows from having achieved certain benchmarks on multiple occasions.
We are all unique, which is why each property and each approach is different.